Why Companies That Experiment More Fail Less

EMILY: Welcome to our podcast, 'Unlocking Innovation and Experimentation'. I'm your host, Emily, and I'm thrilled to be here today talking about creating a culture of innovation and experimentation within organizations. Joining me is Mark, an expert in innovation and experimentation, and the instructor of our Certificate in Creating a Culture of Innovation and Experimentation. Mark, welcome to the show! MARK: Thanks for having me, Emily. It's great to be here. EMILY: Mark, let's dive right in. Can you tell us a bit about the course and what participants can expect to gain from it? MARK: Absolutely. Our Certificate in Creating a Culture of Innovation and Experimentation is designed to equip participants with the skills to foster a culture of creativity, experimentation, and calculated risk-taking within their organizations. We cover topics such as developing a growth mindset, creating a culture of psychological safety and trust, and driving innovation and growth through design thinking. EMILY: That sounds incredible. How do you think this course can benefit someone's career? Are there any specific career opportunities that it can lead to? MARK: Definitely. By completing this course, participants can develop the skills to become an innovation leader, change agent, or entrepreneur. They can also gain a competitive edge in the job market, which is especially important in today's fast-paced and ever-changing business landscape. EMILY: That's really exciting. I know that one of the unique features of this course is the interactive workshops and real-world case studies. Can you tell us a bit more about those? MARK: Yes, of course. We believe that learning should be hands-on and interactive. That's why we include workshops and case studies in our course. Participants get to work through real-world scenarios and develop practical solutions to innovation challenges. This not only helps them develop their skills but also gives them the confidence to apply what they've learned in their own organizations. EMILY: That sounds like a fantastic way to learn. What kind of support and community can participants expect from the course? MARK: We've created a collaborative learning environment that brings together like-minded professionals who are passionate about innovation and experimentation. Participants can connect with each other, share their experiences, and learn from each other's perspectives. EMILY: That's amazing. I know that our listeners are going to be really interested in hearing about the practical applications of this course. Can you give us an example of how someone might apply what they've learned in a real-world setting? MARK: One example that comes to mind is a participant who worked in a large corporation and was tasked with developing a new product line. By applying the principles of design thinking, they were able to develop a product that met the needs of their customers and exceeded their expectations. EMILY: Wow, that's a great example. Mark, it's been fantastic having you on the show today. Before we go, is there anything you'd like to